About Me
Hi, I'm Sweta.
A product designer who started by shaping physical spaces and found her way to designing digital ones.
I care deeply about people — what they need, how they think, and what makes their lives a little easier. That empathy is the thread that runs through everything I design.
The Designer
“I don't just make things look good — I make them work, feel right, and mean something to the people using them.”
With 2+ years of experience across SaaS, mobile, and web, my process is rooted in empathy — understanding people deeply before touching a single frame. I take end-to-end ownership, from messy early research to polished handoffs.
I thrive in fast-paced environments where design directly shapes product direction. I work closely with PMs to define strategy and with engineers to make sure what we ship actually reflects the intent.
Where It Started
Before pixels,
I designed spaces.
My design journey didn't start on a screen — it started with floor plans, material palettes, and spatial flow. I spent years working in interior and architectural design, learning how space makes people feel, move, and behave.
Those years taught me that great design is invisible — people only notice it when it fails. That principle has followed me into everything I do, pixel by pixel.
The Shift
What if the experience extended beyond the walls?
I kept finding myself drawn to the digital side — the way apps and interfaces could shape behavior, build habits, and connect people. The overlap between physical and digital experience design felt deeply natural to me.
That curiosity led me to pursue a Master's in UX Design — to go deeper into the psychology, research methods, and craft of designing for screens. It was a deliberate pivot, and one of the best decisions I've made.
& when I'm not designing...
Reading
Books are my best friend
Books are how I think through ideas I can't yet articulate. I gravitate towards psychology, design, human behavior, and the occasional novel I can't put down. There's usually one open on my nightstand and one on my phone.
Dogs
Pure, unconditional joy. There is no explaining it — you either get it or you don't.
Cycling
My favorite way to explore a new city and clear my head at the same time.
Good Food
Trying new restaurants is basically a design research activity. Context, experience, and delight — all in one plate.